Millennials are a crucial demographic for many companies. Primarily those companies with publicly traded stocks are keen to figure out how the Generation Y mindset really works.
The Charles Schwab Survey
A recent survey conducted by the Charles Schwab Corporation paints an interesting picture of how younger generations are investing their money these days.
Most of these findings are far from surprising, until one looks at the Millennials statistic. It is evident that the investment strategies differ greatly between baby boomers, generation X, and millennials.
One aspect all generations share is how they tend to invest a lot of money in technology companies. Apple and Amazon are the fan favorites in this department.
Baby boomers and Generation X tend to invest more money into Microsoft compared to millennials.
The complete opposite effect is apparent where Facebook’s “market share’ is concerned, as that stock is clearly favored by millennials.
Whereas baby boomers had no way of investing in some current major companies, the following generates started showing an appreciation for the likes of Netflix, Alibaba Group Holding, and Tesla.
Financial Investments Shift Drastically
When it comes to stocks tied to financial service providers, a major shift is taking place among generation X and the millennials.
Baby boomers invested a bit of money into Visa Inc, whereas the following generations invested far less, or nearly no money into that particular company.
Considering how tech companies such as Apple, Amazon, and Facebook are trying to get into the finance industry, that change is not exactly surprising.
Bitcoin Exposure Rises
What is remarkable, however, is how millennials want exposure to Bitcoin. That applies to stock investments as well, as 1.84% of them own stock in Grayscale Bitcoin Trust.
That statistic also indicates this demographic has more faith in this company over Walt Disney, Netflix, Microsoft, and Alibaba Group Holding.