Even if you tend to not be an analytical person, this message is also for you. Google Analytics, by far and away the market leader in the website analytics marketplace, has given everyone notice that they are going to retire the current version of Google Analytics. What’s more is that the platform that will indeed replace it, Google Analytics 4, may not be just a simple upgrade from one system to the next, as it is a totally new platform from the ground up.
You might want to hesitate and put this off until later. Well, you only have until the middle of 2023 before the current analytics product is no longer pulling data, so time is of the essence. The good news is that there are helpful Google Analytics consultants in the market that can help you make a pain and hassle free switch. Learn more about the future of analytics in the visual deep dive below, courtesy of Infotrust: