HomeHow Brands Connect with Gen Z

How Brands Connect with Gen Z

Generation Z may be young, but its members already have a major consumer presence in America. They make up 40% of US consumers and control $143 billion in annual spending. Additionally, they influence $127 billion in family spending. Yet while Gen Z consumers have brands they recognize and like, only 36% say they have a strong connection to any singular brand.

Since brand names aren’t enough to attract younger consumers, companies need to develop new marketing strategies with Gen Z in mind. The key to remember about Gen Z is that they make purchasing decisions based on perceived company values. They will avoid brands they consider to be discriminatory, but promote those engaged in sustainable business practices. Sustainability and inclusivity must go beyond advertising; 65% of Gen Z consumers research product origins before making a purchase. Businesses need to practice the goodness they preach to earn Gen Z consumers’ business.

How Gen Z Relates To Brands and How it Will Disrupt Global Markets

Brian Wallace
Brian Wallacehttps://nowsourcing.com/
Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian is the go-to resource for visual storytelling in the crypto / blockchain market since 2015, representing numerous cryptocurrency-related publications, and others getting press and funding in the space. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019-present.
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