While the early days of the internet may have allowed cookies galore and all sorts of personal privacy violations, it is great that this pattern is starting to change. Major legislative changes such as GDPR are forcing companies to be more serious and protect their customer’s data, and this is especially true when it comes to data collection and analytics without the use of cookies.
Where should you get started on this path? Learn how a modern marketer can up their game when it comes to cookieless tracking and their analytics strategy in the following visual deep dive below, courtesy of InfoTrust:
Source: InfoTrust