Cookieless Tracking in a Privacy Driven World

While the early days of the internet may have allowed cookies galore and all sorts of personal privacy violations, it is great that this pattern is starting to change. Major legislative changes such as GDPR are forcing companies to be more serious and protect their customer’s data, and this is especially true when it comes to data collection and analytics without the use of cookies.

Where should you get started on this path? Learn how a modern marketer can up their game when it comes to cookieless tracking and their analytics strategy in the following visual deep dive below, courtesy of InfoTrust:

Source: InfoTrust

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world’s ideas simple, visual, and influential. Brian is the go-to resource for visual storytelling in the crypto / blockchain market since 2015, representing numerous cryptocurrency-related publications, and others getting press and funding in the space. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019-present.

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